20+ YEARS B2B LEADERSHIP - NAMED TOP FRACTIONAL CRO FIRM 2025 -
STAFFING, PROFESSIONAL SERVICES, IT, FINANCIAL SERVICES - STRATEGY + EXECUTION, NOT JUST CONSULTING
CHARLOTTE, NC - SERVING CLIENTS NATIONALLY
SOUND FAMILIAR?
THE HUSTLE GOT YOU HERE.
IT WON'T GET YOU THERE
Every founder hits the same wall. You've built something real on grit and relationships, but the business still runs through you. The signs are clear. Finding the time to fix them is the hard part.
Revenue still runs through you
Every major deal. Every key relationship. Every close. If you left for a month, what would happen to your business?
Sales and marketing aren't aligned
Your team is working hard. But marketing generates leads sales ignores, and sales can't articulate what makes you different.
Growth is unpredictable
Good months, flat months. You can't explain why revenue fluctuates or change the trajectory with real confidence.
WHAT WE DO
FROM STRATEGY TO EXECUTION
WE DO BOTH
Most consultants hand you a deck and leave. We build the strategy, then we help you run it. You get a revenue leader embedded in your business, not a vendor on the outside.
GO-TO-MARKET STRATEGY
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ICP definition, messaging frameworks, channel prioritization, and a GTM playbook anchored to your brand promise. Built for your buyers, not generic templates.
REVENUE OPERATIONS​​
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CRM setup and optimization, pipeline structure, reporting dashboards, and workflow automation. Your revenue ops, built right the first time.
SALES ENABLEMENT & PLAYBOOKS​
One-pagers, pitch decks, outreach sequences, case studies, and objection frameworks. The tools your team needs to sell confidently and consistently.
ABM & DEMAND GENERATION​
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Multi-touch outreach campaigns across email, LinkedIn, and direct. Targeting your ideal accounts with messages that cut through the noise.
THE FRAMEWORK
FROM HUSTLE TO
ENGINE.
Every growing B2B company makes the same transition. The founder who built it on relationships and grit now needs a repeatable, scalable revenue machine. That's exactly what we build together.
01
DIAGNOSE
Revenue maturity assessment across sales, marketing, and customer success. We identify exactly where growth is leaking before we touch anything.
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02
DESIGN
GTM strategy, messaging architecture, and a 90-day execution plan built around your ICP, growth targets, and competitive positioning.
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03
EXECUTE
We run the plays with you. Campaigns launched. Team enabled. CRM configured. The engine built — not handed off in a deck.
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04
SCALE
Revenue becomes predictable. You step out of the deal flow and into the CEO role you actually signed up for when you started this company.
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CLIENT RESULTS
WHAT FOUNDERS SAY.
"
Look no further than Matt and his wonderful team for your CRO needs. They are professional, highly strategic, and they see the big picture in a way that we were never able to do before. What we achieved together is nothing short of amazing — and make no mistake, without Matt's expertise, it wouldn't have happened.
George Ramsey- Founder, Bold Music
Southeast US, 10 employees, Consumer Services
George Ramsey- Founder, Bold Music
"
​Matt is a visionary marketer with a unique ability to grasp complex product landscapes and create simplified, streamlined brand messaging that resonated effectively with our target audience. His strategic contributions were instrumental in our successful market entry.
Alejandro Builes- Head of Product, KellyOCG
Global, 3,000 employees, Workforce Solutions
WHO WE ARE
A REVENUE OPERATOR.
NOT JUST A CONSULTANT.
Matt Lauro brings 20+ years of progressive sales, marketing, and revenue leadership to founders who are ready to scale. He's grown up in the staffing and workforce industry — which means he already knows your buyers, your margin pressures, and your competitive landscape before the first call.
20+ Years Experience
Progressive leadership across sales, operations, strategy, and marketing in B2B.
Strategy + Execution
Not just a deck. We build the playbooks and run the plays alongside your team.
Founder-direct
You work with Matt or another vetted CRO, not a junior associate. Embedded leadership, not vendor distance.
Industry Fluent
Deep roots in staffing, workforce solutions, healthcare staffing, and IT consulting.