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How a Luxury Brand Snagged the Sport with a 400% Surge
Why the world’s most prestigious watchmaker just made an unstoppable brand play entering into a sport growing so fast it’s making left-handed golfers look like a majority.

Danielle Savino
Mar 107 min read


The Resonance Principle: How Intuition Fuels Sustainable Growth
For years, I’ve been fascinated by what truly drives sustainable business growth. It's a question I’ve tackled in countless boardrooms and strategy sessions as a Fractional CRO. Yet the most profound answer recently came from an unexpected place: a simple coffee cup from my college days. Tucked away in my cupboard, a memento from my time as a sorority event chair (Pi Beta Phi, BGSU) held a quote I’d chosen two decades ago: 'Sisters are not always those whose parents are the

Danielle Savino
Jan 142 min read


Reset Your Nervous System, Reset Your Revenue: A New Year Playbook
It is fascinating how ancient wisdom is now being validated by modern neuroscience—specifically regarding the resetting of the nervous system. Several major philosophical schools and modern thinkers have directly addressed the connection between the breath, mental clarity, and professional mastery. As you head into the New Year, these three philosophical perspectives offer a blueprint for using your physiology to support your business goals: 1.) The Inner Citadel and Discipli

Danielle Savino
Jan 52 min read


Named One of the Top 5 Fractional CRO Consulting Firms
Not to brag, but Jake Jorgovan just named us one of the top 5 Interim & Fractional CRO Consulting Firms! [Excerpt from Jake's blog below] Read the full article here: August 2025: Top 11 Interim & Fractional CRO Consultants — Jake Jorgovan The global interim management market is worth $15B in 2024 and set to hit $22B by 2029. That growth shows how crucial specialized revenue leadership is becoming. When the stakes get high and growth needs acceleration, bringing in the right i
Matt Lauro
Nov 20, 20251 min read


Automation, Alignment, and the Future of Growth
I sat down with Danny Decker on his podcast Center Stage to talk about how businesses can bridge the gap between marketing and sales to create real, measurable growth by aligning teams around revenue - not vanity metrics. Why response time can make or break your lead flow and how automation and AI can help small teams act bigger and close faster. A few key takeaways from the discussion: Why sales and marketing must speak the same language to grow revenue. How slow follow-up c
Matt Lauro
Nov 19, 20251 min read


Breaking the sea of sameness: How staffing firms can finally stand out
Check out my piece in SIA's Staffing Stream
Matt Lauro
Nov 14, 20251 min read


Press Release: Fractional CRO Announces Strategic Partnership for Staffing and Recruitment Firms
Announcing a strategic partnership for staffing and recruitment firms
Matt Lauro
Sep 4, 20252 min read


How Do You Choose the Right Sales Activities?
Success isn't just about working harder; it's about working smarter. Working smarter and getting in your reps. Just like a...
Matt Lauro
Mar 18, 20242 min read


The Sales Playbook Simplified
Building a sales playbook for your team could be a huge task, but a critical one for your sales enablement efforts. A lot can go into it...
Matt Lauro
Mar 21, 20232 min read


Strategy vs. Execution
Over the last several months I’ve spoken to CEO’s and Founders of both small and large companies and there is a common theme in why they...
Matt Lauro
Mar 9, 20232 min read


What is a CRO?
I will start with telling you it’s not a “crow” like my dad initially said when I showed him my website. A CRO - Chief Revenue Officer -...
Matt Lauro
Feb 6, 20231 min read


The 7 Key Impact Drivers of a CRO
Over the last 10+ years I have worked across marketing, sales, operations and product teams and I’ve learned a lot, but my one key...
Matt Lauro
Feb 6, 20233 min read


RevOps Starter Pack
I speak with lots of business owners and leaders on a regular basis and a common thread I’ve noticed is that a lot of them have great...
Matt Lauro
Dec 7, 20222 min read


It's Make or Break
Alignment that is. Alignment between marketing and sales is critical for organizations if they want to ensure they grow and gain revenue...
Matt Lauro
Dec 7, 20223 min read
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