Strategy vs. Execution

Over the last several months I’ve spoken to CEO’s and Founders of both small and large companies and there is a common theme in why they are looking differently at how they approach their sales and marketing efforts.

That theme is talent. They have hired the wrong type of talent. They’ve hired thinkers and sales and marketing strategists – high-level managers that manage a process and don’t know how to execute the actual strategy.

Multiple hats

You’re probably asking:

“Strategy is really important and why shouldn’t you hire high-level people?”

And you are right to a degree. You obviously always want to hire intelligent and strong people for key revenue driving roles in your organization. The problem is that Founders and CEO’s need people to wear multiple hats and move things forward by also executing on their strategy and plans.

There is no value, especially for a small or medium company, in hiring a highly paid individual and then outsourcing everything to agencies to execute the marketing and sales strategy – costing the organization even more money.

Alignment of Sales and Marketing

Due to the above, alignment of sales and marketing functions to drive revenue has become more and more important in the past years. Not only does it drive roles, strategies, execution and investments towards common business revenue goals, but also helps ensure strategy becomes execution. This need for companies to further drive revenue and simplify the process from Top of Funnel to purchase has given birth to the roles of RevOps, Chief Revenue Officer, and Demand Generation in the market

Proven Process = Execution

As a Fractional CRO I’m able to take many of these disjointed or non-producing roles in your organization (at a fraction of the cost) deliver results to your bottom line.

My way of working is built on my Proven Process that is fundamentally built on execution. Yes, there’s strategy throughout, but the value I bring by having sat in individual contributor roles both in sales and marketing across various sectors allows me to be able to “roll up my sleeves” and execute on the deliverables I lay out with a leadership team, not just give you a list of great ideas and walk away wishing you luck.

If this topic strikes a nerve or sounds familiar let’s set up some time to talk through what you’re currently facing at your company and see if I might be able to help.